The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs
by Amy Wilkinson
Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses.
How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox.
Over the course of five years, Amy Wilkinson conducted extensive interviews and analyzed academic research across many different fields. From the creators of companies as diverse as Yelp, Chobani, and Zipcar, she discovered the true commonalities that underlie entrepreneurial success. Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on.
Entrepreneurial success, Wilkinson demonstrates, is accessible to everyone.